Private Label Retailer of the Year
This award will recognise the retailer operating in Ireland whose private label offering is delivering value to their customers and contributing to the success of the organisation.
Entry is by a 5 A4 page PDF submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.
Retailer Overview: Demonstrate your eligibility for this category and why you believe you deserve this award. Include a brief overview on the nature and history of your business, what you sell and your point of difference.
Private Label Strategy: Define your private label strategy. What is the value proposition and how do you do you ensure your products deliver on price, quality, innovation, and other critical dimensions?
Marketing: Describe the goals, strategies, and outcomes of the marketing activities you have implemented in the last 18 months regarding your private label goods.
Customer value: Describe how your private label goods deliver value to your customers. Please include how you monitor and manage customer satisfaction, loyalty, and value.
Achievements: Describe any notable achievements of your private label offering, in particular over the past 18 months, and how they contributed to the success of your business.
Other facts and statements: include any other facts or statements that you feel are relevant to support the entry.