This award recognises a project, action or initiative carried out by a private label / contract manufacturer that can best demonstrate true innovation. The innovation can be in any area – for example a new product or packaging, innovative use of technology or a strategic partnership which has brought your organisation to the next level.

Entry is by a 5 A4 page PDF submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.

• Rationale: What was the rationale behind the project or initiative? Was there a specific problem that required this innovation?

• Innovation: Is the innovation an improvement on existing methods and, if so, how much of an improvement? What are the unique aspects of this improvement?

• Idea Development: How was the idea developed from concept through design and implementation?

• Wow factor: What is the wow factor? Judges are looking for ideas that leapfrog current processes or technology and provide simple and elegant solutions to long standing issues.

• Outcomes: How effective is the innovation, and what are its benefits?

• Include any other facts or statements that you feel are relevant to support the entry.